This leading U.S.-based healthcare provider specializes in delivering premium cross-border medical care. With rising competition and pandemic-era uncertainty, the brand needed to increase visibility and build trust with international patients. Over eight months, we rolled out a full-funnel digital strategy—from SEO and paid media to localized social content—that helped position the brand as a global authority in safe, high-quality care.
Case Highlights
- Increased brand awareness by 75%, securing leadership position in key international markets
- Improved ad ROI by over 50%, targeting high-intent patient segments with precision
- Grew social followers by 200% across LinkedIn, WeChat, and Weibo, building local credibility and engagement
- Drove a 70% increase in organic traffic to the global website, with significant lift in consultation requests
- Boosted positive sentiment by 300% during COVID by leading with empathy, safety messaging, and authority
Key Challenges The Brand Faces
- Limited brand recognition in high-consideration, trust-sensitive patient journeys
- Underperforming social channels, with low local engagement on LinkedIn, WeChat, and Weibo
- Inconsistent ad performance, with high CPC and low conversion among qualified leads
- COVID-era uncertainty, with heightened patient concerns around travel safety and credibility
Our Solution: From Diagnosis to Top Ranking
We designed and executed a comprehensive digital strategy to connect with patients across channels, geographies, and decision stages—earning attention, building trust, and driving conversion.
Months 1–2
SEO Foundation Strategy
Restructured global site for SEO, implemented multilingual keyword targeting, improved page experience
Months 3–4
Localized Social Activation
Launched and managed LinkedIn, WeChat, WhatsApp with physician-led thought leadership and daily content
Months 5–6
Smarter Paid Media
Rolled out Google and Meta ads, retargeting flows, and lookalike audiences from CRM and website traffic
Months 7–8
Content & Local SEO Boost
Delivered “Safe Medical Travel” campaigns, published real patient stories, and led with medical authority content
Impact We Delivered in 4 Months
+75%
Brand Awareness Lift
75% boost in unaided brand recall and search interest among international patient segments
+50%
Stronger Paid Media ROI
Ad spend delivered 50%+ higher returns by focusing on ready-to-convert audiences
+200%
Social Audience Growth
Tripled local follower count across social platforms through daily, native content
+70%
Organic Traffic Growth
Targeted SEO and multilingual optimization drove a 70% increase in inbound website visits
+300%
Positive Brand Sentiment
Strategic communication during COVID positioned the brand as a trusted, safe care provider
IEG Marketing helped us stay ahead of the curve during one of the most complex times in global healthcare. Their digital team understood how to build patient trust at scale—and it paid off.
Kimberly Rosenberger, Global Brand Strategy Director at U.S. Healthcare System
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8 months ago
★ ★ ★ ★ ★
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