Our Story
IEG Marketing was founded in 2024 by a team of marketing experts. With deep understanding of cultural differences and business environments in China，US and Canada, we focus on providing data-driven marketing solutions for Chinese companies going global and North American Chinese businesses.
Our core advantage lies in our proprietary 5D growth methodology (Diagnose-Design-Deploy-Data-Drive) and self-developed GEO™ technology stack. By combining traditional SEO optimization with cutting-edge Generative Engine Optimization, we help clients achieve excellent performance in both traditional and AI search engines.
To date, we have served 200+ enterprise clients, achieving an average of 200%+ improvement in keyword rankings and 55% reduction in customer acquisition costs. Our vision is to become the digital marketing bridge connecting Eastern and Western markets, helping more businesses achieve sustainable global growth.
Leadership Team
Marketing experts with top-tier company backgrounds
Lily Huang
Founder & Marketing Director
Peking University National School of Development & University College London MBA
Google and Meta marketing expert with 10 years of digital marketing experience, helping dozens of Chinese brands successfully go global. Specializes in market insights and strategy development, having led teams to provide marketing consulting services for multiple Fortune 500 companies.
Expertise:
Joan Liu
Co-founder & Operations Director
Peking University Guanghua School of Management & University of Maryland School of Public Health Master's
12 years of digital marketing experience, 8 years of international SEO and Paid Media experience, proficient in search engine algorithms and advertising optimization. Previously led global digital teams at top US medical systems, with unique insights into cross-cultural market growth.
Expertise:
Xinjie Qiu
Business Partner & Data Science Director
University of Minnesota Ph.D. & Stanford University Postdoc
Marketing effectiveness measurement and causal inference scientist, marketing AI product architecture expert. Former data science lead at international 4A agency group, leading teams to build consumer behavior mapping for global brands, driving data-driven decisions to help clients achieve over 30% marketing efficiency improvements.