Cloud Computing SaaS Company
Challenge
Low brand keyword visibility with search rankings below TOP10, customer acquisition costs 50% above industry average, requiring bilingual platform operations and clear technical positioning.
Solution
- Brand/non-brand keyword separation strategy with quality score system optimization
- 30+ sets of Chinese-English creative and landing page A/B testing
- Technical differentiation content development and authoritative backlink optimization
IEG team's strategic restructuring significantly improved our keyword rankings while cutting customer acquisition costs in half - results exceeded expectations.
— Cloud Computing SaaS Marketing Director
Results Achieved
Project Duration: 6 months
International Logistics Company
Challenge
Fragmented dual-channel traffic with significant user behavior differences between China and US, B2B customer acquisition cycle of 45-60 days, rising CAC, and disconnected marketing and sales systems.
Solution
- Mini-program MVP planning and product management optimization
- Multi-platform SEM optimization across Google/Baidu/Bing/360
- LinkedIn industry targeting and CRM attribution model development
The collaborative efficiency of the integrated product development and advertising team is impressive. Multi-channel attribution gives us clear visibility into the return on every dollar invested.
— International Logistics Company China Marketing Director
Results Achieved
Project Duration: 4 months
Eco-friendly Consumer Brand
Challenge
Building a brand image from scratch that aligns with North American aesthetics, emphasizing brand mission, environmental values, and usability, while establishing B2B-specific conversion paths and complete email marketing funnels.
Solution
- 0→1 packaging design and USP extraction, creating brand image aligned with North American aesthetics
- Distributor landing pages + EDM workflows for B2B-specific conversion path design
- Multi-channel e-commerce ecosystem development with Amazon & Shopify Wholesale
The packaging design and brand story led by the IEG team perfectly match North American consumer preferences. From the very beginning, it attracted strong interest from local distributors, which was key to our rapid market entry.
— Eco-friendly Consumer Brand Marketing Director
Results Achieved
Project Duration: Long-term Project
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