Featured 10 min read

Chinese Companies Global SEO Strategy: The Importance of Cultural Localization

Analyze common SEO mistakes made by Chinese companies in overseas markets and provide culturally-informed localization SEO strategies to help businesses establish a strong foothold in international markets.

Lily Huang
Founder & Marketing Director
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International SEO Cultural Localization Global Expansion
Published: 5/19/2025
International Marketing 10 min read

Your Overseas Marketing Isn't Working, How to Fix It

Industry research reveals that 80% of overseas marketing campaigns fail to deliver measurable ROI. Discover the three main failure reasons and data-driven solutions to transform your marketing campaigns into profitable growth engines.

Miki
IEG Digital Marketing Specialist
International Marketing Marketing Strategy ROI Optimization
8/18/2025
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Case Study 8 min read

Short-Video Marketing Success: How a Local Beauty Brand Achieved 50% Growth

In-depth analysis of the successful short-video marketing collaboration between a Waterloo-based traditional beauty brand and IEG Marketing, exploring how AI+Human hybrid production helps local brands achieve significant growth.

Allen Hu
IEG Digital Marketing Specialist
Short-Video Marketing Case Study Local Brand Marketing
8/13/2025
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GEO Technology 8 min read

GEO Optimization: The Future of Marketing is Here

With the rise of AI search engines like ChatGPT and Claude, traditional SEO strategies face unprecedented challenges. Learn how to maintain competitive advantage in the AI search era through GEO technology.

Xinjie Qiu
Business Partner & Data Science Director
GEO Optimization AI Search Marketing Technology
7/3/2025
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Industry Trends 15 min read

2025 Digital Marketing Trends: Balancing AI, Privacy, and Personalization

Predict major changes in the digital marketing landscape for 2025, analyzing the impact of AI technology development, privacy regulation updates, and consumer behavior evolution on marketing strategies.

Joan Liu
Co-founder & Operations Director
Industry Trends Digital Marketing Privacy Protection
12/9/2024
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